“Bancassurance” means distribution of insurance products by banks through their own distribution channels. Bancassurance is an established and growing channel for insurance distribution.

EFU Health (formerly Allianz EFU Health) Limited is the first company in Pakistan to introduce health insurance products through Bancassurance channel. Currently, EFU Health (formerly Allianz EFU Health) is offering different health insurance products to banks’ account holders in collaboration with different Banks in Pakistan.